A brand new look for ROSTA’s 75th Anniversary

20.09.2019

This year ROSTA can proudly look back on a successful 75 years of company history and innovations.

To celebrate, but above all - with the aim to continue its success as the world's leading manufacturer of rubber spring elements - ROSTA is giving itself a new logo and brand identity. With 120 employees, 6 multinational subsidiaries and 35 partner organisations worldwide, ROSTA is a truly global success story. ROSTA’s new branding will help the company to communicate its tireless efforts to constantly innovate in both the products and services offered in the market.

What in mid-1940’s started as a rubber spring element for trailer axles has developed over the decades into a range of highly diversified industrial engineering solutions. ROSTA’s products have represented the pinnacle of quality for decades and have set the standard for the application of torsional rubber spring elements. ROSTA is proud of its long heritage, so the striking new logo borrows design elements from the original logo and the geometric shape of the iconic ROSTA element itself.

1944–1999

1944–1999

1999–2019

1999–2019

ab 2019

from 2019

 

In a world with an increasing number of imitations this modern, clear and unique identity, will help to position the name of ROSTA firmly in the minds of customers worldwide. The new branding sits alongside ROSTA’s ongoing product and service innovations, supporting the needs of ROSTA’s partners and customers in a competitive global market.

The Blue Ones from ROSTA – The Original.

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